Every time BMW introduces a new model, they ensure it gets the M Performance Parts treatment, making it even more irresistible to enthusiasts. The fourth-generation 1 Series, recently unveiled, is no exception. The spotlight shines brightly on the upgraded M135, featuring an exclusive matte Individual paint job and a host of M Performance enhancements.
Exterior Upgrades: Sleek and Sporty
From a visual standpoint, the revamped M135 is a spectacle. One look at the 19-inch bi-color wheels from the M Performance catalog, and you know this car means business. The rear catches the eye with a carbon fiber finish on both the diffuser and quad exhaust finishers. A standout feature is the considerably large roof spoiler, exclusive to the M135, which is not available on the standard 1 Series hatchback.
Edgy but Questionable Front Design
The enhancements don't stop at the rear. The front of the M135 features glossy black add-ons. While these can mimic canards, they are an acquired taste and might not be for everyone. Further extending to the car's sides, the front spoiler lip is another aerodynamic addition from the M Performance Parts catalog. The car is decked out with carbon shark fin antennas, beefier side skirts, and branded decals that scream BMW's performance heritage.
Let's not overlook the minute but notable addition of a red tow strap with the iconic M branding. These exterior enhancements undoubtedly make the M135 stand out from the crowd, but some elements, like the front add-ons, might be polarizing.
Interior: Subtle Yet Sporty
As you step inside the M135, you'll notice that BMW has taken a minimalist approach to the interior modifications. The central armrest wrapped in Alcantara, adorned with M Performance branding and the signature three-color stripe, adds a touch of sporty elegance. However, aside from this, the interior remains relatively untouched. While these subtle tweaks do boost the car's appeal, they might leave some hardcore enthusiasts craving for more innovation inside the cabin.
The Global Launch and Market Expectations
The latest 1 Series, including the M135, is set to launch in October, albeit with a limited market reach. This beauty won’t be tearing up American roads anytime soon. Instead, BMW projects Germany to be the largest single market for this model, followed by significant sales in Japan and a few other regions. The M135 will fill a niche, but for those hoping for a full-blown M version, BMW has quashed any such dreams, stating a categorical no to four-cylinder M cars and M models on a front-wheel-drive platform.
Closing Thoughts
So, does the new M Performance package elevate the BMW M135? It's a mixed bag. While the new wheels and spoiler are certainly head-turners, other modifications may not be to everyone's taste. But that's the beauty of customization—there's something for every kind of BMW fan.
As for the broader market, it will be interesting to see how these performance enhancements impact sales, especially in regions like Germany and Japan. One thing is for sure: the M135 remains a testament to BMW's commitment to performance and style.