Naming conventions in the automotive industry are a crucial aspect of branding and marketing strategies, as demonstrated by recent developments in the industry. From Polestar's strategic decision to name their successor to the 2 model as the 7, to Porsche's unconventional use of 'Turbo' in their EV naming scheme, automakers are constantly reevaluating their approaches to nomenclature. The significance of these naming choices is evident in Audi's recent brand shake-up, emphasizing that a name change can signify more than just a superficial rebranding. As seen in the unveiling of the Polestar Evolution and the anticipation surrounding the Polestar 7, the impact of a well-thought-out naming convention can extend beyond mere nomenclature, potentially transforming the perception and experience of electric driving for consumers.
Discover why Polestar is leapfrogging from the 2 to the 7, breaking car naming conventions and setting the stage for groundbreaking electric vehicles.
Discover how the Polestar 7 is set to redefine electric mobility with its innovative design, technology, and commitment to sustainability.
Discover why Audi is ditching its numeric naming convention for a simpler, future-forward strategy with the debut of the Q6 e-tron.
Exploring Porsche's 'Turbo' EV moniker dilemma and proposing new naming conventions that echo the future of electric luxury performance.