Polestar's Game of Numbers: Why the Successor to the 2 Will Be Called the 7
When Polestar launched the Polestar 2 back in 2020, it was not just introducing a new vehicle; it was signaling the beginning of a new era for the electric vehicle (EV) industry. Fast forward to now, and the conversation around the successor of this groundbreaking model has taken an intriguing twist. Instead of a second-generation Polestar 2, we are introduced to the concept of the Polestar 7. Yes, you read that right – the Swedish automaker is skipping a few numbers ahead, but why?
In a revelation that has sparked conversations and speculations within the automotive world, Polestar's chief, Thomas Ingenlath, has made it clear that the company intends to leapfrog from the 2 straight to the 7. This decision brings with it a fresh perspective on vehicle evolution and branding, setting Polestar apart from the conventional path trailed by other manufacturers.
Breaking Tradition: The Strategy Behind the Numbering
Car manufacturers often follow a numerical or alphabetical sequence when naming their models to indicate generation or hierarchy within their lineup. The consistency brings a sense of familiarity and expectation among consumers. Volkswagen’s Golf is a prime example, evolving through eight generations over fifty years, each iteration carrying forward a legacy under the same banner. This traditional approach, however, is precisely what Polestar intends to disrupt with the introduction of the 7.
By choosing to name the successor of the Polestar 2 as the 7, the Swedish EV manufacturer is not just breaking the sequence; it's signaling a new beginning. This unorthodox naming strategy offers the freedom to redefine what the next edition of the car stands for, without being tethered to the legacy of its predecessor. Ingenlath points out the limitations that come with sticking too rigidly to a naming convention, especially as model numbers start reaching into double digits.
What’s in a Number: The Polestar 7 Vision
While the detailed specifications and design philosophy of the Polestar 7 are still veiled in secrecy, its announcement has ignited intrigue about how it will differentiate itself from the 2, yet maintain its position within Polestar's innovative lineage. The strategic departure in naming suggests we can expect groundbreaking features, advanced technology, and perhaps a novel approach to electric mobility. Polestar's envisioning of the 7 does promise continuity, yet a distinct identity within its family. Its placement within the range suggests it will neither punch above nor settle below the enigmatic Polestar 2’s market position.
The ambiguity that shrouds the future of Polestar's lineup post-7 amplifies the excitement. The speculation on whether the 8 would follow its numerical predecessor or chart a new course underscores Polestar's unpredictable and future-forward strategy. Ingenlath’s previous comments dampen hopes for a model positioned below the 2, hinting at Polestar's aspirations to maintain its prestige without delving too deep into the lower segments of the market.
Conclusion: The Bold Leap Forward
Polestar's decision to transition from the 2 to the 7 is more than a mere rebranding exercise; it's a statement of intent. It communicates a desire to innovate and redefine norms within the automobile industry. As the automotive world waits with bated breath for more details on the Polestar 7, one thing is clear: Polestar is not afraid to chart its own course and redefine what we expect from electric vehicles. The Polestar 7, though shrouded in mystery, promises to be a testament to Polestar's audacity, innovation, and vision for the future of mobility.