Electric vehicles are changing the automotive industry, and iconic brands like Ferrari are adapting to this technological shift by exploring new ways to generate sound for their electric cars. By implementing innovative sound generation techniques, these manufacturers aim to maintain the distinctive roar and identity associated with their brand, even in the era of electric vehicles. This evolution in sound generation showcases the ongoing efforts of carmakers to balance tradition with innovation in the realm of electric mobility, ensuring that the essence of their vehicles continues to resonate with enthusiasts and drivers alike.
Discover how Ferrari is pioneering to preserve the thrilling sound of its supercars in the electric era, without using artificial speaker sounds.