Why Ineos Thinks EVs Alone Can't Save Us: An Inside Look at Emission Strategies
Ineos, the pioneering automotive arm of the British chemicals behemoth, has a novel approach to achieving global emissions targets. Rather than banking solely on electric vehicles (EVs), the company is mixing things up with an array of powertrains, including internal combustion engines (ICE), hydrogen fuel cells, and battery-electric technologies. According to Ineos, this multifaceted approach is essential to meet both consumer needs and global emission goals.
Embracing a Multipronged Strategy
The sentiment from Ineos Automotive aligns with another industry giant, Toyota. Speaking at a recent conference in Frankfurt, Germany, Lynn Calder, the CEO of Ineos Automotive, underscored the need for various powertrain technologies. "We are not saying that electric vehicles do not have a place," Calder noted. "We very much believe that they do have a place. But I just do not see a scenario where 100 percent of powertrain requirements are fulfilled by electric."
This perspective drives Ineos’s strategic investments across multiple propulsion technologies. In 2021, Ineos committed over $2 billion to develop hydrogen powertrains, although progress has been slow due to the lack of refueling infrastructure. Meanwhile, their foray into battery-electric vehicles is also taking shape with the launch of the all-electric Fusilier, an SUV expected to hit the market in 2026. Notably, this model will also offer a range extender as a nod to practicality and extended driving range.
The Grenadier: A Versatile Breed
Currently, the Ineos Grenadier, one of the company’s flagship models, is available with BMW-sourced diesel and petrol engines. However, plans are in place to expand its powertrain options to include hydrogen fuel cells and battery-electric systems. "Combustion engines suit the Grenadier," Calder said, emphasizing the model's versatility and the practical needs of its customer base. Indeed, if different powertrain options resonate with the driver, then they are more likely to be adopted and thus contribute to the reduction of emissions.
Moreover, the Grenadier is not just a solitary experiment. It embodies Ineos’s broader philosophy - to offer a range of powertrains tailored to specific use cases and consumer preferences. From rugged off-roaders to compact urban vehicles, Ineos believes that a one-size-fits-all approach simply won't cut it.
A Glimpse into the Future
Looking ahead, Ineos has plans that go beyond just expanding its powertrain technologies. The development of the Fusilier is being spearheaded in collaboration with industry leader Magna. The vehicle will rest on a bespoke skateboard platform, designed to host a variety of powertrains. While exact technical specifications remain under wraps, Ineos aims for a range of approximately 249 miles (400 km) for its electric version.
This 'pathway' ethos extends to Ineos’s fuel cell ambitions. Though initially delayed, the hydrogen-powered projects remain a critical component of their long-term strategy. Calder further elaborated, "Nobody has asked the drivers what they want. If the customer does not want to drive it, if it does not fit into the driver’s life it will fail. If we do not think about the grid and how we are going to actually fund it, it will fail. If we do not think about where the electricity is coming from, then it will fail."
Strategic Investment in Green Hydrogen
In addition to electric and hydrogen powertrains, Ineos has put significant resources into green hydrogen technology. Despite the 2023 delay in launching the hydrogen-fueled Grenadier, the company is not disheartened. The absence of robust refueling infrastructure may have slowed them down but hasn't derailed their long-term plans. "We are committed to finding viable energy solutions that meet both the drivers' needs and environmental targets," Calder reiterated.
By investing heavily in multiple energy solutions, Ineos hopes to stay ahead in the constantly evolving automotive landscape. This diversified strategy isn't just about hedging bets; it's about being flexible and adaptable in a world where energy requirements and environmental regulations are in constant flux.
As the market for battery-electric off-roaders gets crowded, innovation and adaptability will be key differentiators. Companies like Ineos that focus on providing a range of options - from ICE to hydrogen, to all-electric - are positioning themselves not just as automotive manufacturers but as comprehensive mobility solution providers.