Everrati's Ambitious Leap: Could it Really Rival Rimac?
Known for their electrifying transformations of classic cars, Everrati is setting its sights on becoming a major player in the electric vehicle (EV) industry. The British automotive innovator, renowned for converting icons like the Porsche 911, Ford GT40, and Mercedes 280SL into electric masterpieces, now aims to join the ranks of high-end EV technology suppliers. With aspirations reminiscent of Rimac’s meteoric rise, Everrati is preparing to shake up the world of niche automakers.
The Electromodding Pioneer
Everrati has built its reputation on a business model rooted in 'electromodding'—the process of retrofitting classic automobiles with advanced electric powertrains. Their portfolio boasts a variety of timeless models now running on electric power, each a showcase of their engineering prowess. At the forefront of this transformation is founder and CEO Justin Lunny. Lunny and his team have positioned Everrati as a go-to for enthusiasts seeking the charm of vintage vehicles combined with modern, eco-friendly technology.
1.jpg" alt="Electromodded Everrati Classic">
Scaling Up: The 'Powered by Everrati' Initiative
In a bid to move beyond electromodding, Everrati has launched the 'Powered by Everrati' sub-brand. This division focuses on developing and supplying scalable EV platforms tailored for niche automakers. The initiative represents a monumental shift for Everrati, from being a bespoke restomod specialist to an OEM supplier. According to Lunny, this new venture could reduce development costs and time for smaller automakers by up to 70%, providing them with cutting-edge electric powertrains and software solutions.
Partnerships and Market Ambitions
The recent partnership with W Motors is a testament to Everrati’s growing influence. This collaboration will see W Motors produce bespoke EVs for the Middle East market using Everrati’s B2B electric drivetrain systems. Such alliances not only validate Everrati’s technology but also signal its readiness to compete on a larger stage. Lunny boldly compares Everrati's evolving role to that of Rimac Technology, albeit with a niche focus. He envisions Everrati as a key supplier for low-volume manufacturers, offering high-end components without necessarily scaling to massive production levels.
What Sets Everrati Apart
While both Everrati and Rimac started small, Rimac’s journey from an electric E30 3 Series to supplying OEM components for hypercars like the Koenigsegg Regera and Aston Martin Valkyrie is well-documented. Everrati aims to carve a similar trajectory but places distinct emphasis on providing turnkey solutions. Their approach allows niche automakers to skip the drawn-out process of powertrain development, enabling faster market entry—a crucial advantage in today’s fast-paced automotive landscape.
Leadership and Expertise
Everrati's ambitious vision is supported by a robust team of experts, including alumni from automotive giants like Rimac, Cosworth, Prodrive, Ferrari, and Aston Martin. Notably, former Aston Martin CEO Dr. Andy Palmer has joined Everrati as a board advisor. This infusion of talent underscores Everrati’s commitment to leading the charge in innovative EV solutions. As the luxury electric car market continues to evolve, collectors and enthusiasts are increasingly seeking unique, high-performance vehicles—a demand Everrati is well-positioned to meet.
While it's premature to declare Everrati the next Rimac, history shows that groundbreaking shifts in the automotive industry often come from unexpected corners. If Everrati can navigate the complexities of EV technology and market demand as successfully as Rimac did, the next few years could see this British innovator rise to new heights. Only time will tell if Everrati will be handing over the keys to legendary automakers like Bugatti, but for now, the journey is as exhilarating as it is promising.