While most automakers are rushing headlong into electric vehicles (EVs), Lamborghini is hitting the brakes. Lamborghini CEO Stephan Winkelmann took a definitive stand, emphasizing that fully electric supercars won't be coming out of Sant'Agata Bolognese any time soon. Instead, the iconic brand will continue to harness the raw power of hybridization and combustion engines. The rationale? A lack of consumer demand and a cautious approach to rapidly evolving EV technology.
supercar-vision">Lanzador 3" src="https://static0.carbuzzimages.com/wordpress/wp-content/uploads/2024/05/lamborghini-lanzador-3.jpg" />Key Takeaways
- Lamborghini CEO prioritizes hybridization and combustion engines over full EVs because of low demand.
- Slower industry-wide EV sales have led luxury carmakers, including Bugatti Rimac, to reassess their electric strategies.
- Lamborghini aims to reduce emissions by 40% by 2030 through hybrid models and is exploring E-Fuels.
Winkelmann's standpoint holds weight especially when considering the sluggish sales of EVs this year. Numerous high-end carmakers, including Bugatti Rimac, are questioning their electric ambitions. Bugatti's future models might not even be EVs, due to customers craving the soul and character traditional engines provide. Lamborghini shares this sentiment, focusing instead on enhancing the iconic V12 engine and exploring new twin-turbo V8 powerplants for their future models.
Lamborghini
Automobili Lamborghini was founded in 1963 after Ferruccio Lamborghini's dispute with Enzo Ferrari over the cost of servicing his cars. Lamborghini retaliated by creating the 350 GT and later introduced the Miura, the world's first supercar. Today, Lamborghini is synonymous with all-wheel drive systems, outrageous special editions, and raucous engines. The company continues to push boundaries with models like the 1,001-hp Revuelto.
- 1963
- Ferruccio Lamborghini
- Sant'Agata Bolognese
- Audi
- Stephan Winkelmann
Founded
Founder
Headquarters
Owned By
Current CEO
"[An electric supercar] is not something that is selling so far. It's too early, and we have to see down the road if and when this is going to happen." - Stephan Winkelmann, CEO, Lamborghini
![<a href=]()
Lamborghini Revuelto" src="https://static0.carbuzzimages.com/wordpress/wp-content/uploads/2024/04/1120627.jpg" /> EV Hype Is Cooling
The automotive world is experiencing a cooling-off period for EVs as sales across the board have slowed. This trend has impacted even luxury brands. Companies like GM and Mercedes are already opting for hybrid solutions for the time being. Bugatti Rimac's latest news reinforces this shift, with the Chiron successor stepping away from fully electric aspirations.
The essence of what makes a supercar truly engaging lies in its sound and feel, qualities that have been difficult to replicate with electric drivetrains. While automakers acknowledge the regulatory pressures driving emissions reductions, many are finding that their customers are not fully on board with an all-electric future just yet.
Add CarBuzz to your Google News feed.
While the V10 roar of a Lamborghini Huracan captivates car enthusiasts, EVs have struggled to capture the same hearts and minds. Still, regulatory changes are on the horizon, requiring these brands to adapt or face significant challenges.
Lamborghini Is Doing Its Part
The EU's aggressive plan to eliminate combustion engines by 2035 places immense pressure on performance brands. Lamborghini and Ferrari may get some slack, but they still need to significantly cut emissions. Lamborghini has already begun this journey with the introduction of models like the plug-in hybrid Revuelto. The brand is also preparing to launch its fully electric Lanzador crossover by 2028.
Lamborghini Temerario Spy Shot" src="https://static0.carbuzzimages.com/wordpress/wp-content/uploads/2024/05/lamborghini-temerario-012.jpg" />Related
SPIED: Lamborghini Temerario Reveals Production Bodywork, Lighting Ahead Of August Debut
The baby Lambo's reveal is imminent, and our spies have finally caught a prototype testing with production styling cues. We like what we see.
Lamborghini's roadmap includes a 40% reduction in emissions by 2030, supported by a shift towards greener production methods and a robust hybrid lineup. Its alliance with Porsche could pave the way for E-Fuels, depending on future regulatory changes. These incremental steps underscore Lamborghini's commitment to a sustainable yet exhilarating driving experience.
Source: Bloomberg