The Future of Luxury SUVs: Genesis Neolun Concept Morphs into the GV90 EV
Genesis, the luxury arm of Hyundai, is making waves in the automotive world once again. Recently, the Korean Car Blog revealed tantalizing details about the upcoming GV90 SUV, and it's set to be a game-changer in the realm of electric vehicles (EVs). Based on the striking Neolun concept that debuted at the New York Auto Show, the GV90 is poised to redefine luxury and performance in the all-electric segment.
A Sneak Peek into the Genesis GV90
Slated for release in early 2026, the GV90 will be built on Hyundai's new eM platform. This state-of-the-art architecture is designed to support a myriad of advanced features, including Level 3+ autonomous driving, pop-up displays, swivel seats, and even built-in air purifiers. The Korean Car Blog reports that Genesis has successfully positioned the GV90 to compete with ultra-luxury SUVs like the Bentley Bentayga, Range Rover, and Rolls-Royce Cullinan.
This move should come as no surprise, especially considering Genesis' recent efforts to inch closer to the super-luxury segment. From rumor mills suggesting the production version of the Genesis X Convertible concept to the ostentatious One of One program launched in Dubai, the brand is making it clear that it's ready to take on the big guns in the luxury market.
Innovative Features: Coach Doors and More
The Neolun concept turned heads with its coach doors, a large flexible infotainment screen that unfurls from the instrument panel, and swiveling front seats. These design elements could very well find their way into the production model of the GV90. Specifically, the coach doors will be featured in an ultra-exclusive trim, set to hit the U.S. market a few months after the standard GV90’s launch in mid-2026.
These unique features are made possible by the eM platform's modular design, which allows for greater flexibility in vehicle architecture. This platform is also expected to usher in new battery technology, utilizing lithium-iron-phosphate chemistry in a cell-to-pack (CtP) configuration. This method not only saves space but could also improve weight efficiency and energy density, making the GV90 not just a luxury SUV, but a highly efficient one.
Power and Performance: What to Expect Under the Hood
The GV90 is rumored to be equipped with a 113.2-kWh battery pack, providing ample range and power. Hyundai Group aims to standardize nine battery variants and five motor types across their new EV lineup, ensuring a versatile and highly customizable platform for future models. With these advancements, the GV90 is set to offer a blend of power, efficiency, and luxury that few competitors can match.
The Road Ahead
As exciting as the GV90 is, it’s only part of Genesis' broader electrification strategy. Not far behind the GV90 will be the second-generation battery-electric GV80, expected to enter production by Q2 2026. This new model is likely to benefit from the same technological advancements as the GV90, further cementing Genesis' commitment to an all-electric future post-2025.
The GV90 represents not just the future of Genesis, but perhaps the future of luxury SUVs as a whole. It's clear that Genesis is betting big on combining cutting-edge technology with uncompromising luxury, and if the GV90 lives up to its promise, it could very well redefine what we expect from luxury electric SUVs in the years to come.