Genesis GV80 EV: The Upcoming Luxury SUV Set to Challenge Tesla and Porsche
Genesis-Neolun-Concept.jpeg?quality=82&strip=all&w=1400" alt="Genesis-GV80-electric-SUV" srcset="https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2024/03/Genesis-Neolun-Concept.jpeg?w=320&quality=82&strip=all&ssl=1 320w, https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2024/03/Genesis-Neolun-Concept.jpeg?w=640&quality=82&strip=all&ssl=1 640w, https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2024/03/Genesis-Neolun-Concept.jpeg?w=1024&quality=82&strip=all&ssl=1 1024w, https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2024/03/Genesis-Neolun-Concept.jpeg?w=1500&quality=82&strip=all&ssl=1 1500w" />The luxury automotive scene is set for a shake-up as Genesis, the luxury vehicle division of Hyundai, gears up to launch its highly anticipated GV80 electric SUV. Expected to challenge the likes of Tesla's Model Y and Porsche's Macan EV, the new GV80 promises to be a game-changer in the segment. Hot on the heels of the upcoming flagship GV90, which is scheduled to grace showrooms soon, the GV80 will continue Genesis's foray into the electric vehicle (EV) market with unparalleled luxury and innovation.
Genesis to Launch New GV80 Luxury Electric SUV
First teased through the futuristic Neolun Concept, the full-size electric SUV from Genesis stunned the automotive world with its innovative design and cutting-edge technology. Now, the brand sets its sights on a more mid-sized offering with the GV80, focusing on merging opulence with electric efficiency. Production for the GV80 is slated to begin in the second quarter of 2026, following the earlier rollout of the GV90.
The GV90, modeled after the Neolun Concept, promises to set new benchmarks in the luxury EV space with features that Genesis claims will 'exceed conventional standards.' Positioned to rival luxury stalwarts such as Porsche, Mercedes-Benz, Tesla, and Rivian, the GV90 will be the first Genesis model built on Hyundai's next-generation 'eM' platform. This new platform is engineered to cut costs by 20% while enhancing range, charging capabilities, and overall efficiency.
Genesis's gamble on electric vehicles continues with the GV80, a mid-size luxury electric SUV codenamed JX2. Made to ride on Hyundai's advanced eM platform, the GV80 is expected to offer significant advancements over the current E-GMP platform, which powers vehicles like the Hyundai IONIQ 5/6, Kia EV6, and Genesis GV60.
An Exciting New Era for Genesis
Hyundai’s eM platform, which the GV80 will be built upon, is designed for vehicles of all sizes and includes advanced software and autonomous driving capabilities. Rumors suggest the platform will support batteries up to 113.2 kWh, offering a range between 435 to 497 miles, therefore pushing the boundaries of what's possible in electric vehicle performance.
Following the brand's announcement that all new models from next year will be purely electric, Genesis plans to manufacture its EVs in both Korea and the U.S. to meet the escalating demand. Hyundai's Alabama plant is already producing the Electrified GV70, showcasing the automaker's commitment to electric mobility.
The trajectory for Genesis in the U.S. market has been nothing short of remarkable. After surpassing Infiniti in 2022, Genesis continues to eye even loftier goals, having seen its sales skyrocket from 7,000 in 2016 to over 69,000 last year in the U.S. This leap puts Genesis in close competition with established luxury brands like Porsche, Land Rover, and Lincoln.
With luxury contenders like the Porsche Macan EV, Tesla Model Y, and Rivian R1S in its sights, the GV80 is poised to be a formidable player. Data from Cox Automotive indicates Genesis sold 6,403 EVs in the U.S. last year, outpacing luxury competitors Lexus and Lucid. Now available in 37 U.S. states, Genesis's electric lineup includes the GV60, Electrified GV70, and the Electrified G80.
As Genesis continues to carve out its identity in the luxury automotive sector, the GV80 presents an intriguing proposition. The question remains: would you opt for a Genesis mid-size electric SUV over a Porsche, Rivian, Tesla, or another luxury brand? Share your thoughts below and stay tuned for more exciting developments in the EV landscape.
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