Las Vegas Goes Full Throttle: F1 Arcade Announces New Venue on The Strip
Get ready to shift into high gear, Vegas! F1 Arcade, the preeminent hub for Formula 1 fans and sim racing aficionados, has announced the opening of its third U.S. location right on the iconic Las Vegas Strip. Following the recent unveiling of its initial U.S. site in Boston, the new venue at The Forum Shops at Caesars Palace promises to be the largest and most extravagant yet, covering a sprawling 21,000 square feet across two floors.
The Las Vegas site will be a paradise for motorsport enthusiasts. Imagine this: an F1-themed bar pulsating with energy, countless simulator rigs that place you in the driver's seat of a Formula 1 car, and screens broadcasting every heart-stopping Grand Prix. The excitement builds as this venue, set to open in 2025, will offer an unmatched blend of F1 experiences and entertainment that only Vegas can deliver.
This ambitious project follows F1 Arcade's expansion blueprint, adding to its already impressive lineup which includes the Boston Seaport venue and an upcoming site in Washington DC set to open in the fall of 2024. The Las Vegas location will not just be another notch in their belt, but a flagship experience embodying the thrill of Formula 1 racing.
The 2025 opening is set to overshadow all previous achievements. Overlooking the dazzling Las Vegas Strip, the two-floor establishment promises an adrenaline-pumping atmosphere where fans can engage in head-to-head racing against friends and family. This unique setting will bring the tension of a Formula 1 pit lane combined with the opulence and vibrancy that Vegas is renowned for.
Jon Gardner, US President of F1 Arcade, expressed his excitement, stating, “We are incredibly excited to bring the F1 Arcade experience to the vibrant Las Vegas Strip following the successful launch of our first U.S. location in Boston Seaport last month. The adrenaline-pumping experience of fans racing head-to-head on iconic circuits against their friends and family while overlooking the Las Vegas Strip will be truly exceptional.”
The announcement comes on the heels of the successful inaugural F1 Las Vegas Grand Prix in 2023, adding another layer of Formula 1 fervor to a city that thrives on spectacle and excitement. Emily Prazer, Chief Commercial Officer of F1 Las Vegas GP, echoed these sentiments, adding, “As Formula 1 continues to build on the success of last year’s inaugural Grand Prix, it’s exciting to see F1’s presence in Las Vegas continue to grow with the opening of a flagship F1 Arcade. The latest venue announcement symbolizes the increasing appetite for F1 in Las Vegas and will become a go-to attraction for visitors outside of race weekend.”
The Las Vegas F1 Arcade promises more than just a racing experience. It's a taste of the rich, high-octane culture of Formula 1, coupled with the decadence and singular atmosphere of Las Vegas. From casual fans to die-hard racing enthusiasts, this venue is set to deliver an unforgettable experience. Whether you’re there to indulge in the top-tier hospitality or to test your skills on the simulators, F1 Arcade will be the ultimate destination for Formula 1 entertainment.
F1 Arcade first launched its flagship site in London in December 2022, branding itself as the “first official premium F1 experiential hospitality brand.” With a strong foundation in the UK and an accelerating expansion in the U.S., F1 Arcade is clearly on a mission to make high-quality Formula 1-themed experiences accessible to a wider audience. By planting its flag in iconic locations such as Las Vegas, it is carving out a new space in the entertainment and hospitality sectors.
As the countdown to the 2025 opening begins, racing fans and Las Vegas visitors alike have plenty to look forward to. Keep your eyes peeled, because when F1 Arcade opens its doors in the heart of the entertainment capital of the world, it’s going to be an unforgettable ride.