Sales strategy in the automotive industry is evolving rapidly, as seen in the recent moves by Ford and Tesla. Ford's exclusive discounts on the F-150 Lightning for Tesla owners showcase a targeted approach to attract customers from competitors. Meanwhile, Tesla's strategic pivot and unveiling of future growth blueprints indicate a shift in focus towards innovative strategies, such as the full self-driving transfer as a strategic move. These developments highlight the importance of adapting sales strategies to stay competitive and capture market share in the ever-changing automotive landscape.
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