Porsche's Turbo Naming Conundrum: Why EVs Keep the Turbo Badge
Explore Porsche's decision to keep the Turbo label for its electric vehicles and what it means for performance and branding.
The Porsche Turbo line has long been a symbol of automotive excellence, setting the gold standard in performance for enthusiasts worldwide. As Porsche celebrates 50 years of this iconic designation, the brand's Turbo models continue to captivate with their power-packed capabilities and technological innovations. From the legendary 944 Turbo Cup's racing heritage to the latest electrified Macan EV, Porsche's Turbo lineup remains a testament to the brand's commitment to pushing boundaries and delivering unparalleled driving experiences.
Explore Porsche's decision to keep the Turbo label for its electric vehicles and what it means for performance and branding.
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