The concept of a performance sub-brand, exemplified by Genesis' Magma, signifies a bold entrance into the realm of high-powered vehicles. With Magma, Genesis is setting a new standard in the automotive industry by unleashing a vehicle that promises to redefine the driving experience through its advanced performance capabilities. This move by Genesis not only showcases their commitment to innovation but also signals a new era in which performance sub-brands are becoming increasingly prominent in the market.
Discover the Genesis X Gran Racer Vision Gran Turismo, a powerhouse reimagined for the racetrack, boasting 1,540 hp and cutting-edge aerodynamics.
Genesis unveils Magma, a new performance sub-brand, at the 2024 New York Auto Show, promising luxury, power, and exclusivity.