The Melbourne tram campaign has gained significant attention with McLaren's rising star, Oscar Piastri, leading an unconventional promotion for the Aussie GP through public transport. This unique approach has captured the public's interest and showcases the innovative strategies being employed to promote the Melbourne tram system. Oscar Piastri's involvement in this campaign highlights the intersection of sports, public transport, and creative marketing techniques, making it a notable initiative in the city's promotional efforts.
Discover how McLaren's Oscar Piastri is uniquely promoting the Australian Grand Prix, becoming Melbourne's favorite voice.