The market shift in the automotive industry is exemplified by BMW's decision to forgo the i16 supercar in favor of the XM model. This shift reflects changing consumer preferences and industry trends that have led to a reevaluation of product offerings and strategies. BMW's decision highlights the importance of adapting to market demands and staying competitive in an ever-evolving industry landscape.
Discover the untold story of the BMW i16, the supercar sacrificed for the XM SUV, and delve into the reasons behind BMW's pivotal decision.