Carlos Tavares is a prominent figure in the automotive industry, known for his groundbreaking strategies and bold decisions. Recently, Tavares made headlines with his unconventional approach to pricing the Alfa Romeo Milano, defying traditional auto industry norms. As the CEO of Stellantis, he has positioned the Alfa Romeo brand as an untouchable crown jewel, hinting at an exciting future for the company. Tavares' leadership style and vision for the automotive world have sparked intrigue and admiration among industry insiders and enthusiasts alike.
Discover why the Alfa Romeo Milano's manufacturing move to Poland was a game-changer for its pricing strategy, defying traditional auto norms.
Discover why Alfa Romeo remains Stellantis's untouchable jewel and the future plans that promise to redefine the legendary brand.