Car markup refers to the practice of adding a significant premium to the price of a vehicle above its original manufacturer's suggested retail price. This can often lead to eye-watering markups, as seen in the case of the Dodge Demon 170, where the ultimate muscle car's price is drastically inflated. The debate arises as to whether such exorbitant markups can be justified, raising questions about fairness, transparency, and value for the consumer. The practice of car markup continues to be a contentious issue within the automotive industry, with enthusiasts and critics alike weighing in on the implications of such pricing strategies.
Exploring whether the Dodge Challenger SRT Demon 170's $40k markup is justified by its power, exclusivity, and historical significance.