Athlete marketing has evolved significantly with the rise of social media platforms like Netflix, as seen in the case of Formula 1 driver Daniel Ricciardo. The intersection of social media and sports has become a crucial aspect in maintaining an athlete's relevance and presence in the industry. Through strategic marketing efforts on platforms like Instagram and Twitter, athletes can engage with fans, attract sponsors, and ultimately secure their position in highly competitive fields such as Formula 1 racing. The Netflix Effect highlights the importance of leveraging social media for athlete marketing, showcasing how it can directly impact an athlete's career trajectory and opportunities within their respective sport.
Exploring how social media and the Drive To Survive series potentially influence Formula 1 driver Daniel Ricciardo’s career according to Jacques Villeneuve.