Why Theon Design's Custom Porsche 964s Are Turning Heads in London

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When you think of London, your mind may immediately conjure up images of double-decker buses, the historic River Thames, and perhaps a black cab weaving through traffic. But on this occasion, I found something else entirely captivating—two stunning Porsche 964s by Theon Design. This wasn't just another day in the bustling capital; it was a celebration of automotive artistry.
London is a mecca for supercars and ultra-rare hypercars. With its vibrant streets and iconic landmarks, it's a playground where automotive enthusiasts can mingle and showcase their treasures. As I ventured into the city, the anticipation of seeing two bespoke Porsche 964s transformed that day into a thrilling experience.
The Renaissance of Air-Cooled Porsches
Theon Design is a name synonymous with bespoke retrofitting, especially for the beloved Porsche 964 series produced between 1989 and 1994. While restomods are proliferating in the automotive world, few can boast the craftsmanship and attention to detail like those from Theon. Since 2016, this passionate team based in Oxfordshire has specialized in crafting bespoke vehicles, where every inch reflects the owner's vision.
As I stood outside the Cartier showroom on Old Bond Street, I thought about how air-cooled Porsches are experiencing a renaissance. The two models awaiting me—a bright Signal Yellow 964 Targa and a sleek Midnight Blue Coupé—were more than just automobiles; they were a window into a world where modern meets classic seamlessly.
First Impressions
When I first laid eyes on the Theon 964s, their pristine aesthetics were hard to ignore. They seemed to radiate a charm that attracted onlookers, halting foot traffic in a city usually dominated by contemporary supercars. These vintage Porsches, with their immaculate paint jobs and customized features, commanded an aura that rivaled the sleek lines of modern exotic cars.
The presence they had was striking, and it was clear that Theon Design had struck the perfect balance of nostalgia and modernity. Parked together, they encapsulated everything enthusiasts love about classic cars while incorporating subtle technological advancements. As the owners, Adam and Thomas, prepared to embark on their London tour, I couldn’t resist asking to join them for a spin in the Targa.
An Unforgettable Ride
Sitting in the Targa was like stepping back in time yet forward into innovation. The interior offered a vintage allure with modern luxurious touches—no touch screens, just classic knobs for heating and controls. This simplicity offered a delightful reprieve from today's digital overload.
As we cruised through Park Lane past the illustrious Dorchester Hotel, heads turned in our direction. A crowd that once admired a Koenigsegg Regera now found themselves captivated by the symphony of two flat-six engines dancing harmoniously beside the classic architecture. The mechanical music of the Theon 964s was like a siren call, drawing automotive lovers from their contemporary obsessions to appreciate the timelessness of these air-cooled beauties.
Unmatched Customization
Theon Design prides itself on customization, tailoring each vehicle to reflect the personality of its owner. Adam shared insights on the incredible customization process, emphasizing that if you gathered five commissioned cars and their owners in one place, you’d instantly see how each matched effortlessly with its driver’s persona.
Lightweight carbon fiber, expert craftsmanship, and attention to detail define the Theon builds, offering a truly personalized driving experience. From the reinforced carbon tub that balances rigidity with elegance to the stunning leather upholstery meticulously chosen for comfort and style, no element was overlooked.
Under the Hood
Performance-wise, these bespoke 964s don’t shy away from impressive engineering. The lineup of engines ranges from a 3.6-liter producing 285hp to an awe-inspiring 4.0-liter that churns out a formidable 400hp. Paired with a Porsche Getrag G50 5-speed manual or an HSC-200 6-speed gearbox, these machines were built to thrill on every journey, whether it’s leisurely cruising or spirited driving.
It’s not just about raw power; the ride is enhanced by the TracTive ACE (Active Controlled Electronics) fully adjustable suspension, designed for both comfort and performance. This ensures that every drive is as dynamic as it is pleasant—a feature I have to say elevated my own experience in the Targa!
The Price of Perfection
For those who yearn to own one of these masterpieces, be prepared to invest significantly. Prices start at around £410,000 (approximately $516,000) for the Coupé and £430,000 ($541,000) for the Targa. However, the customized versions, equipped with specialized features, can reach around £600,000 (approximately $755,000) each. It’s a hefty price tag, but for discerning collectors, these bespoke Porsches deliver unparalleled value.
Conclusion: A Modern Classic
The automotive realm continues to be inundated with restomods, but discerning enthusiasts know that not all are created equal. Theon Design has successfully bridged the gap between vintage charm and modern performance, creating vehicles that captivate both enthusiasts and everyday observers alike. As I concluded my outing in London, I was left with a lasting impression of the beauty and brilliance encapsulated in these custom Porsche 964s.
Is it any wonder that restomods are taking the automotive world by storm? With Theon Design’s bespoke Porsches, they embody reliability and performance while preserving the timeless essence of the classics.
For those captivated by these inspiring machines, I shot a video during my time in London that showcases the beauty and craftsmanship of these 964s. Watch it above and dive into the world of bespoke automotive excellence.