Tesla's Solar Secret: How to Supercharge Your EV with the Sun
Tesla Energy has again captured our imaginations with their latest advertisement featuring the innovative 'Charge on Solar' capability. By highlighting the seamless integration of sustainability-innovations">solar power with electric vehicle (EV) technology, Tesla brings a sustainable driving future closer to reality. This feature allows Tesla EV owners to utilize excess solar energy to power their vehicles, reducing dependency on grid electricity and enhancing energy efficiency.
In a video shared on X, Rick, a Tesla EV owner for over ten years, explains how he uses the Charge on Solar feature with his Model Y Performance, Wall Connector, and an impressive setup of four Powerwalls. Rick states, “Charge on Solar is a capability that was something I was excited to see happen. And when it arrived, I was keen to try it. It just provides an additional option to use the excess solar capacity to charge the car for when I need it.” The feature is dynamic, automatically adjusting the power distribution to match solar panel output.
“Tesla Energy tops the list of best energy storage companies,” Rick proudly claims, emphasizing the practicality and innovation of Tesla's energy solutions.
For those fortunate enough to own solar panels, one or more Powerwalls, and a Tesla vehicle, the Charge on Solar feature adds a significant layer of utility and sustainability. It effectively ensures that the energy harnessed from the sun isn't wasted, feeding directly into the EV's batteries, which reduces the overall carbon footprint and promotes greener living. Curious? You can check out the short teaser video posted on X below.
Use your excess solar energy to charge your vehicle ☀️ pic.twitter.com/5PF3mfkRnk
— Tesla Energy (@teslaenergy) May 31, 2024.
Tesla Energy's Deployment and Profitability in 2024
Tesla's Energy division has been making waves this year. CEO Elon Musk revealed earlier that the energy arm's growth rate might soon surpass the automotive segment. Indeed, energy products are becoming Tesla’s highest-margin business, contributing significantly to its quarterly profits—over half a billion dollars in Q3 alone.
The deployment of Tesla's grid-scale Megapacks has catapulted the company to record profitability in Q1, and the Megafactory in Lathrop, California, is running at full throttle to keep up with demand. The company is expanding globally, with a similar facility underway in Shanghai, China. February marked a milestone, with Tesla announcing the installation of 600,000 Powerwalls worldwide, followed by the launch of the Powerwall 3 in North America.
Tesla Advertising Efforts: Where Do They Stand?
Despite recent layoffs, including the termination of its advertising team, Tesla’s social media marketing efforts haven't lost steam. Following shareholder pressure, Musk pledged to engage in small-scale advertising, a promise that Tesla seems to be upholding. Tesla Energy has been particularly active, showcasing new product features, such as the Powerwall 3’s ability to operate even when submerged in water.
Check out some of Tesla’s recent creative campaigns below:
Tesla Powerwall 3 Operates in Over Two Feet of Water
Tesla Ecosystem | Solar + Storage + Vehicle
Solar Roof | Powering New Communities
What do you think about these groundbreaking innovations? Share your thoughts at zach@teslarati.com or find me on X @zacharyvisconti.