Sauber's Secret Weapon: Stefano Sordo to Lead Performance as Audi Prepares for F1 Takeover
As the gears begin to turn on Sauber's transformation into Audi's inaugural Formula 1 team by 2026, a key part of their strategy has been revealed. Stefano Sordo, a seasoned veteran with over two decades in motorsport, has been appointed to the brand-new role of Performance Director. With a career that boasts stints at McLaren and Red Bull Racing during their championship heydays, Sordo brings a wealth of experience to his new position.
From the Pits to the Pinnacle
Sordo's motorsport journey saw him taking on multiple pivotal roles. Starting as a race engineer, he eventually ascended to positions including Head of Aerodynamics Performance and Director of Vehicle Performance. Most recently, he served as Technical Director for RLL Racing in the American IndyCar and IMSA series. His diverse background offers a unique perspective on both the engineering and strategic aspects of motorsport.
Under the auspices of Technical Director James Key and CEO Andreas Seidl, Sordo will be instrumental in refining Sauber's technical operations. His extensive experience will be crucial in identifying and addressing the team's strengths and weaknesses, a task he's well-positioned for given his track record of success in high-stakes environments.
Strengthening the Technical Muscle
James Key, who re-joined Sauber just last autumn, praised Sordo's appointment, stating, "Stefano is a key addition to our team, one which will shape our understanding and priorities for the new cars' performance direction and in-season development." This sentiment was echoed by Andreas Seidl, who emphasized the significance of Sordo's role in amplifying the team's existing capabilities.
With Key overseeing the technical department and Sordo bringing his focused, hard-pushing approach, this duo is set to steer Sauber through one of its most critical phases in history. The aim is clear: to harness the technical prowess within the team and translate it into tangible on-track performance as they prepare for their 2026 debut as Audi's factory team.
A New Chapter Begins
Commenting on his new role, Sordo expressed his enthusiasm, "I am delighted to join Stake F1 Team KICK Sauber and take on a role that will have a direct impact on unlocking the performance we already have within our company, and help it reach new heights." Sordo sees his appointment as timely, given the strategic juncture Sauber finds itself in with Audi's entrance just around the corner.
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This collaboration between past legends and emerging talents is expected to be a game-changer. The targets are ambitious, but the mood within the organization is confident. Meanwhile, Key and Sordo's united front promises a cohesive strategy towards innovation and development.
Onwards to 2026
The world of Formula 1 will undoubtedly be watching this partnership closely. With Andreas Seidl's vision, James Key's direction, and Stefano Sordo's expertise, Sauber is gearing up for a new era. The journey to becoming Audi's works team by 2026 is filled with promise, and every move from the Swiss outfit now is a step towards that monumental transformation.
Sauber's announcement about the newly-created role for Stefano Sordo is more than just another piece of news—it's an indication of the team’s commitment to excellence and a significant chapter in their journey towards Formula 1 glory.