Rivian's Secret Weapon: Unleash 665 HP with a Simple Software Update

The change will mean more Rivian R1 models can slip under the $80,000 federal EV tax credit threshold.

A Game-Changing Performance Upgrade

Rivian's R1T and R1S models are about to get even more thrilling with an optional 665 HP Performance Pack, available through an over-the-air software update. This makes Rivian one of the few automakers to deliver such a significant power boost without a hardware change.

Initially, this Performance Pack was only available for newly ordered vehicles at an additional cost of $5,000. With the new over-the-air update, existing owners of standard dual-motor models can also jump on this high-performance bandwagon, adding a formidable boost to their rides.

From 0 to 60 Faster Than Ever

The standard Dual Motor setup already offers a respectable 533 HP, translating to a 0-60 mph time of 4.5 seconds. But the Performance Pack catapults this figure to 665 HP, slashing the 0-60 time to just 3.5 seconds. To put this in perspective, that's nearly as quick as the Quad Motor AWD version, which achieves the same in 3.0 seconds flat.

This level of performance enhancement through a software update is unprecedented. It offers existing Rivian owners an affordable path to supercar-level acceleration without trading in their current vehicle.

Clever Engineering for Cost Savings

But there's more to this update than just raw power. By offering this Performance Pack via software, Rivian enables more R1 models to qualify for the $80,000 federal EV tax credit threshold. For instance, a new R1T with a Large Battery Pack and the Performance Pack costs $84,000, putting it above the tax credit limit. However, buyers can now purchase a standard Dual Motor R1T with the Large Battery Pack for $79,000, benefit from the $7,500 federal EV tax credit, and later apply the Performance Pack upgrade.

Timing and Availability

Details about when the over-the-air update will roll out are still under wraps, but the buzz is already palpable on Rivian forums. Enthusiasts and current owners are eagerly awaiting more information, keen to elevate their driving experience without the wait for new hardware.

Moreover, Rivian's move arrives on the heels of several attractive discounts on their existing inventory. Buyers can now find enticing deals on models like the Large Battery Dual Motor and the Quad-Motor, with savings reaching up to $6,000 and $4,000, respectively.

What's Next for Rivian

This innovative approach to vehicle upgrades places Rivian at the forefront of automotive technology. It also significantly enhances the value proposition for potential buyers, who can now access higher performance at a lower initial cost. The move demonstrates Rivian's commitment to not only offering cutting-edge technology but also making it accessible and financially sensible for a broader audience.

Read More: 2025 Rivian R1 Models Gain LFP Battery And Heat Pump, Leaked Doc Reveals