Inside Look: The Grand Unveiling of Koenigsegg London - A Dream Come True!
Welcome back to the channel and welcome to a monumental moment in the whole history of what we've been up to over the years. We can finally announce that Koenigsegg London is open. Royal Albert Hall down there, Olympia down there. We are in the most awesome place and we're honoured to be here. So let's take you inside and show you around.
Koenigsegg London has been the dream of Darren and I for several years now. And after an extensive content journey on this channel and one of the most profound customer journeys from Darren, it's an honour for us to pull our passion for this incredible brand into the realisation of a dedicated dealership in the heart of Britain's capital. Here we are in Kensington. We have a chilli red Jesko in the showroom, which just so happens to be the first Jesko to arrive in the UK. And I thought it'd be cool to just walk you around, albeit our fairly humbly sized space, and just point out some of the details.
The Heart of Koenigsegg London
Starting with our Koenigsegg shield. Now, in a minute, we'll catch up with Emmet, who ultimately did a massive part of the fit out of this showroom. But he was all focused on flooring and tiles, and he came up with the incredible design, which is the famous Koenigsegg shield. The reason that that is a significant component, when you become an official Koenigsegg dealer, everything you do from a showroom point of view has to adhere to their CI, their corporate identity, which effectively is keeping your environment on brand. You can't make a product like that with the attention to detail and performance and everything they stand for and put it in a substandard environment.
The Journey to Perfection
To make the transition to Koenigsegg from Ferrari, Ferrari is a brand that I love, and it was a big part of my life for nearly 10 years. But when I think of what the absolute pinnacle of automotive is, this is just on another level. What's it like having, I mean, this is your HQ, right? What's it like? How does it feel? It feels very real now. It's a lovely, lovely place to come and to welcome clients, which we've already done this week since opening. But the thing I've really enjoyed as well, and whilst I say it's a bit like working out of a fishbowl sometimes, which you've seen just from your time here today, I've been really overwhelmed, actually, by the response. So many people have reached out to us via Instagram, email. The telephone hasn't stopped ringing for people wanting to come in and take photos. And for us, you know, this hub in central London is, as well as it being a hub for us to work out of, actually, it's a bit of a beacon for the brand. And the amount of awareness that we're generating just from being here is incredible.
A Labour of Love
This actually had to get submitted to Koenigsegg for approval of detail, accuracy and quality. So the fact that we've managed to achieve that with such an intricate piece is a credit to Emmett and his team. What made you want to say yes to this job? Because you fitted out some of the biggest, poshest hotel chains in the world and skyscrapers and all sorts of stuff. Being a genuine Kia fan, I'd never thought the world would collide like this. Opportunities sort of fall, don't they? And you just kind of have to go for them. You've worked in clarages and other similar high-end environments. And when you showed us what was possible, we were like, OK, this isn't tiling. This is a totally different thing. And so Emmett and his team created this shield. And what I would say is important here is this is an official Koenigsegg environment, which means we have to run everything by Koenigsegg HQ. And it has to adhere to their brand guidelines. But importantly, the quality standard. To get that signed off by them, considering that their attention to detail is this thing, I think is testament to what you guys did.
Breaking Boundaries
Can you shed a bit of light on how not easy that was? Because you'd be forgiven for thinking it's some tiles, but it was wild, right? There was quite a few back and forward on it. From the start, it was a fact-finding mission to really understand how we were going to do it. And then we would get so far, and then the next problem would come. I'd say there were probably five or six different iterations. We actually got one completely finished. And when we went to move it, it shattered. Just because the overall weight, dimensions and everything is completely spot on. That had to be something that was a non-negotiable. You know, we were probably at this a month. Was it really? A whole month? It was, yeah. I'd say we were back and forward on this a month. Yeah, because this is sunk into one tile. It's sunk into one tile, yeah. The other cool thing is we now have our shield on the wall. And when you look at the two, you've nailed it, mate. Well done!