Ferrari's Brutal War on Fakes: From Crushed Cars to Pulverized Perfumes
The sacred aura surrounding Ferrari isn't just about speed and luxury; it's about authenticity. Imagine the frustration when a counterfeit model sporting the iconic Prancing Horse logo makes its way into the public eye. In 2023 alone, Ferrari has demonstrated their unwavering commitment to eliminating fakes by crushing three imitation cars. According to newly released data from Maranello, the Italian automaker's campaign against counterfeits extends far beyond just vehicles.
More Than Just Crushed Cars
Initiated as a broader strategy to protect its brand integrity, Ferrari's anti-counterfeit efforts revealed shocking numbers. The company obliterated over 100,000 items of clothing bearing its logo last year. But it didn’t stop there: more than 91,000 eyeglasses, just under 61,000 wristwatches, and over 57,000 wallets faced destruction. All these items shared one fatal flaw—they were fake, and they had to go.
And the List Goes On
Ferrari's eradication campaign wasn't limited to clothing and accessories. The company also crushed over 30,000 bottles of fake perfumes, more than 17,000 pairs of shoes, and another 17,000 bags. In fact, more than 13,000 belts were pulverized in this relentless crusade. Miscellaneous items numbering over 1,100 balls and almost 900 scale models also met their demise. To add to the variety, no fewer than 800 unauthorized scooters were destroyed. In a bizarre twist, even a fraudulent Ferrari-branded fridge was discovered and summarily disposed of.
Join the Anti-Counterfeit Crusade
If you're keen to help Ferrari in its mission, there's great news. Last year, the company launched an anti-counterfeiting reward project, inviting enthusiasts to report suspicious items. In return, participants receive an 'official thank you' and a complimentary Ferrari gadget. The initiative has proven to be a resounding success, with reports streaming in daily. The task of authenticating these items is indeed monumental, but it’s a task that Ferrari tackles head-on.
Even Hollywood Isn’t Spared
A particularly interesting chapter in Ferrari's battle against counterfeits unfolded in Hollywood. A few years ago, Ferrari authorized seven replica cars for a movie about Enzo Ferrari’s life. Despite these replicas being painstakingly constructed by 20 expert restorers to imitate 1957 racers, Ferrari held firm on its standards. The fate of these replicas was sealed before the cameras even rolled. Once filming concluded, all seven vehicles faced a 'methodic destruction', their fibreglass bodywork systematically dismantled.
The lengths to which Ferrari goes to protect its brand are extraordinary. From destroying fake cars and merchandise to partnering with the public for anti-counterfeit initiatives, Ferrari’s vigilance underscores the immense value it places on authenticity. One can only hope that this fierce dedication dissuades counterfeiters and preserves the genuine allure of the Prancing Horse.