The BMW M5 Touring, a name that stirs excitement and anticipation among automotive enthusiasts, especially in North America where its arrival has been long-awaited. The question of whether this coveted wagon will make its way to Canadian shores has been a topic of speculation and excitement. Recently, BMW Canada added fuel to the fire with a tantalizing teaser, asking the public, "Should we?" coupled with an image of a camouflaged M5 Touring. This move reignited the conversations and hopes regarding the vehicle's potential introduction in Canada.
2025 BMW M5 Touring Rendering">Amidst swirling rumors and whispers, the buzz around the BMW M5 Touring grew when Domagoj Dukec, Head of BMW Design, was rumored to have hinted at its North American debut, sparking conversations across Canadian media. Despite varying statements from BMW, the community's anticipation only intensified. In response, BMW Canada's innovative "Leave Your Mark" campaign emerged, inviting Canadians to share their thoughts on the M5 Touring's potential arrival. Through this initiative, BMW seeks to capture the voices and desires of potential customers, gauging their interest and enthusiasm for this dream wagon.
Capturing Canadian Enthusiasm: The "Leave Your Mark" Campaign
Beyond merely gauging interest, the campaign represents a direct line for enthusiasts to express their support for the M5 Touring's introduction to the Canadian market. Jonathan Thomson, BMW Group Canada's Director of Brand Management, emphasized the importance of community feedback, acknowledging the spirited discussions surrounding the vehicle. With social media platforms buzzing with activity, the campaign is a testament to the potential customer's eagerness to see the M5 Touring grace Canadian roads.
Why such a fervent desire for the M5 Touring? Up until now, Canada has only welcomed the M5 Sedan, leaving wagon aficionados dreaming of the day they could behold the Touring variant in their homeland. The allure of a high-performance BMW wagon is undeniable, especially when considering the success stories from competitors like the Audi RS6 Avant. BMW's decision to forgo the M3 Touring for the U.S. market further amps up the anticipation, placing the spotlight squarely on the potential debut of the M5 Touring.
The Anticipated Arrival: M5 Touring's North American Debut
Debate and speculation aside, the arrival of the M5 Touring in North America is eagerly anticipated. While communication may have been mixed, the message is now clear: the automotive community is buzzing with anticipation. Dealers, having witnessed the triumphant reception of the Audi RS6 Avant, are vocal in their demand for a competitive model from BMW. The anticipation builds not just among enthusiasts but within the BMW National Dealer Forum as well, which has been championing the M5 Touring's cause since as early as 2019.
With potential scheduling hinting at late 2024 or early 2025 for the first shipments, the revelation of both M5 models this summer sets the stage for a thrilling automotive spectacle. The G90 BMW M5 Sedan is poised for an early summer debut, closely followed by the G99 M5 Touring. As BMW teases and tantalizes the North American market, one thing is clear: the BMW M5 Touring is not just a car; it's a symbol of performance, versatility, and the culmination of public demand and anticipation. For Canada, the question remains - will they finally witness the much-anticipated arrival of the BMW M5 Touring?