BMW's M Models Surge: The Full Scoop Behind Their Skyrocketing Sales
In the first half of 2024, BMW witnessed a notable rise in global sales, reporting a growth of 2.3%. But the most exciting aspect of this uptick was the performance of their M division. BMW M GmbH delivered a staggering 99,517 units, marking a 5.1% increase compared to the previous year. These figures are not just numbers; they signify a growing passion for BMW's high-performance vehicles.
While these statistics may initially seem straightforward, a deeper dive reveals a more nuanced story. The nearly 100,000 units include both true M models and the M Performance cars, which are more budget-friendly. This differentiation matters significantly because the M Performance series, though lacking the full might of an M, still bears the prestigious badge. Take, for instance, the new X1 M35i – a model expanding the M legacy in more accessible forms.
The Weighty Wonder: G90 M5
The BMW M5 G90 has been stirring up quite the buzz despite its controversial heavy weight. This seventh-generation sports sedan launched officially on June 26, 2024, but customers will have to wait until November to get behind the wheel. Production has already kickstarted in Dingolfing, foretelling a thrilling addition to the M lineup. Such anticipation underscores the model's allure, even if it hasn't contributed to the sales figures just yet.
BMW’s overall sales of 1,096,486 vehicles in the first half-year highlight that M Performance and M models made up about 9% of total shipments. This stat, while small in percentage, reveals substantial consumer interest in high-performance vehicles.
Future Forward: The M5 Touring G99 and Beyond
Anticipation is also building around the upcoming M5 Touring G99, set to break cover later this year. Previous M5 Touring models, like the E34 and V10-powered E61, were produced in limited numbers. In contrast, the G99 aims for global distribution, poised to enhance the M division’s footprint further.
Looking further ahead, BMW's Neue Klasse electric vehicles (EVs) are set to embrace the M philosophy. Reports suggest we will see electrified M treatments on models such as the iX3 crossover, i3 sedan, i3 wagon, and a potential iX4. The entry of these models into the M family supports BMW's strategy to merge performance with eco-conscious driving.
BMW's strategic expansion into diverse segments and blending of full M and M Performance models is evidence of a meticulous plan. By broadening their target audience and balancing high-performance with accessibility, BMW ensures the enduring appeal of their iconic M division, even as the automotive landscape undergoes rapid transformation.