BMW’s New Electric 1 and 2 Series: Revolutionizing Compact Luxury
BMW is gearing up to redefine the compact luxury segment with the introduction of electrified versions of its smallest models. As the industry shifts towards sustainable mobility, BMW is not being left behind. Plans are well underway for the i1 and i2, electric spin-offs of the beloved 1 Series and 2 Series. These new models will not replace their combustion engine counterparts but will be sold alongside them, catering to a broader audience.
- BMW is developing the i1 and i2, electric versions of the 1 Series and 2 Series.
- The i1 and i2 are set to debut in 2027 and 2028, respectively.
- These models will be underpinned by BMW’s Neue Klasse platform, offering advanced electric architecture.
Key Points:
Electric 1 Series Coming in 2027
BMW's compact electric cars, the i1 and i2, are expected to hit the market in 2027 and 2028. The i1 will primarily be available as a hatchback, while the i2 will likely come as a crossover and a sleek coupe-style variant. This new electric range will be built on the innovative Neue Klasse platform, which promises superior performance with its 800-volt electric architecture and versatile motor setups that can accommodate front-wheel and all-wheel drive.
The Neue Klasse platform will support NBx architecture, providing flexibility in drivetrain configurations, including single, twin, or even quad-motor options. Not only does this enhance performance, but it also allows for impressive advancements in charging times and range. Customers can expect at least a 30% improvement in these metrics, making the i1 and i2 highly competitive in the market.
Advanced Battery Technology
BMW is taking a significant leap with the Neue Klasse's battery technology, designed to offer 75, 90, and 105 kWh capacities. This is set to improve not just the range but the overall efficiency of the vehicles. With faster charging and bidirectional charging capabilities, BMW's new electric models aim to provide a seamless and futuristic driving experience. Moreover, BMW insiders reveal that these enhancements make the i1 and i2 suitable replacements for the current i3, further bridging the gap between luxury and sustainability.
1 Series and 2 Series: Vital Components of BMW’s Strategy
Bernd Körber, Senior Vice President of BMW Brand and Product Management, emphasized the importance of the 1 Series and 2 Series in BMW’s portfolio. These entry-level models are essential for capturing younger buyers and expanding BMW's presence in various markets pushing for electrification. While the i1 may not be a top priority for the American market, the i2 has a better chance of crossing the Atlantic, although no official decisions have been made yet.
Before these compact EVs hit the roads, BMW plans to introduce the iX3 and the electric version of the X3, alongside the i3 Sedan. These initial Neue Klasse models will not carry new names but will continue under the conventional badges, indicating BMW’s strategy of integrating electric models seamlessly into their existing lineup.
Competition Heating Up
BMW isn't the only marque venturing into the compact EV segment. Mercedes-Benz is set to unveil an all-electric compact sedan based on the new MMA platform, with an option for internal combustion engines. Meanwhile, Audi has aspirations to debut an electric crossover, the Q2, by 2027. These new entries from Mercedes and Audi will provide stiff competition for BMW’s i2, especially as both brands are known for their innovation and luxury in the compact car market. Adding to the mix are Volvo’s EX30 and Alfa Romeo’s Junior, making the segment particularly competitive.
Regarding profitability, Körber acknowledged that entry-level models like the 1 Series and 2 Series have lower margins but play a crucial role in attracting young buyers and strengthening BMW's market position. With Mini also playing a significant role in this segment, BMW is well-positioned to capitalize on the growing demand for compact luxury EVs.