Aston Martin Defies the Odds with Monster V-12: Here’s Why Big Engines Aren't Going Anywhere
May 24, 2024 at 5:10am ET
In an era where automotive giants are downsizing their engines to meet stringent emissions regulations, Aston Martin is charting a rebellious course. Recently, the iconic British marque unveiled a new twin-turbo V-12 engine boasting a staggering 824 horsepower and 738 pound-feet of torque. This announcement stirred the automotive world, and not just because of the raw power figures. Beyond appeasing its affluent clientele, Aston Martin seems to be addressing an intrinsic desire for larger, more exhilarating powertrains among car enthusiasts everywhere.
According to Alex Long, Aston Martin's product strategy boss, internal studies reaffirm a simple truth: people crave big engines. Speaking with Car Throttle, Long emphasized that in 2024, amidst a sea of 1.0-liter three-cylinder engines in Europe, even a V-6 feels inadequate. He argues there's a