Unlock Performance: How APR and Dinan Are Revolutionizing Tuning with Their New 'App Store'

If you’ve ever dipped your toes into the world of Euro tuning, the names APR and Dinan will likely resonate with you. Renowned for enhancing the performance of vehicles from the Volkswagen Group and BMW, respectively, these tuning titans are stepping into the digital age. Operating under the Holley brand umbrella, they have embarked on an ambitious journey to transform how enthusiasts connect with vehicle upgrades through an innovative online marketplace—a digital 'App Store' for car tuning enthusiasts.

APR and Dinan are using their expertise to create accessible tuning packages for modern vehicles.

Under the guidance of Arin Ahnell, Director of Euro Product Strategy at Holley Performance Brands, both APR and Dinan are focusing on customer simplicity. "Lately, customers want the easy button," Ahnell explains, noting a shift in market needs where DIY modifications give way to ready-made solutions. To address this, APR is set to introduce neatly packaged upgrade kits for popular vehicles like the Volkswagen GTI and Golf R. These kits will not only simplify the installation process but will also be backed by APR’s powertrain warranties, eliminating risks for the consumer.

Traditionally, modifications involved a plethora of parts and compatibility concerns, often discouraging potential tuners. However, the collaborative efforts of APR and Dinan signal a change, as they strive to ensure that modifications are as seamless as possible. Imagine walking into a dealership and having a tailored performance package waiting for you, designed to fit perfectly with your new Volkswagen or BMW, all while maintaining the integrity of your factory warranty.

When it comes to parts, APR and Dinan are not just sharing the spotlight; they are sharing the labor. Both brands' engineers work collaboratively, meaning that whether you’re purchasing an APR exhaust or a Dinan suspension kit, the same talent and care have gone into its creation. Together, they are crafting components that don’t merely function; they enhance the driving experience.

As performance enthusiasts know, tuning is no longer just about hardware upgrades; it’s equally about software. The latest trend integrates ECU tuning capabilities, allowing drivers to optimize their vehicles without any physical alterations. This has become particularly popular among the late-model European vehicles equipped with a range of onboard sensors and performance adjustments.

At the forefront of this shift is APR’s groundbreaking device called the Ultralink. This device plugs directly into the OBD2 port of your vehicle, pairing with your computer to access the APR Ultralink Marketplace. Through this platform, customers can choose from over 10,000 high-performance tunes specifically tailored for major European brands. It's a virtual tuning boutique that allows for enhanced personalization without the hassle of in-person visits.

The APR Ultralink device provides access to numerous performance tunes right from your home.

For an entry price of $129.95 for the Ultralink device, customers can begin their tuning journey without burdening their wallets. Each subsequent tune varies in price, yet the concept remains the same: quick adaptations without too much hassle. Imagine tuning your GTI to meet your specific expectations within mere minutes of unpacking the device. This convenience is bound to attract even those who might have shied away from the modification process in the past.

The Ultralink’s functionality extends to vehicles like the Audi S4, enabling drivers to alter settings to their liking without any invasive modification. As modern performance cars come equipped with sophisticated tech, APR and Dinan are paving the way for enthusiasts who prefer digital adjustments over mechanical changes.

Even with the rise of this digital tuning revolution, the hardcore tuning fans will always have their place. The thrill of mechanical modifications, from turbo installations to custom exhaust systems, is irreplaceable for some. However, for the average car enthusiast, the idea of enhancing what’s already in place may be far more appealing than ever before.

For those attending SEMA, be sure to check out Holley’s booth (#22463) to see live demos showcasing the latest products from APR and Dinan. Witness firsthand how these brands are shaping the future of car tuning.

Exciting new products from APR and Dinan are showcased at SEMA.