Unveiling the 2024 Mercedes-AMG S63 E Performance: A Surprisingly Affordable Luxury Beast
The automotive world is buzzing with excitement as the configurator for the 2024 Mercedes-AMG S63 E Performance has finally launched on the automaker's U.S. website. What catches the eye is the surprisingly lower pricing than initially expected, igniting interest among luxury car enthusiasts. Originally showcased for the 2023 model year in late 2022, the S63 E Performance boasts a staggering 791 horsepower, catapulting it into supercar territory while still holding the luxury sedan label. Its top speed of 180 mph makes the S63 not just a luxurious cruising machine, but also a formidable performer on the open road.
The Price Surprise: A Cost-Effective Luxury Option?
When the S63 E Performance made its European debut, it commanded a hefty base price of €208,392.80—a breathtaking $227,000 at the time. Thankfully, American buyers will find some relief with an MSRP of approximately $182,250 (excluding $1,150 for destination charges). While this price tag still doesn't scream "bargain," it's roughly $40,000 less than European pricing. For a vehicle of this caliber, that's a noteworthy distinction.
Luxury at a Price
Of course, when it comes to luxury vehicles, the base price is only the starting point. The 2024 S63 E Performance may come with ten no-cost color options, but if you're yearning for that stand-out hue, expect to pay an additional $1,750, $3,250, or even $6,500 based on your choice. The standard 20-inch wheels can be swapped out for a sportier 21-inch set, available at $2,300 or $3,300, depending on your selected style. Upholstery choices are abundant, with five luxurious options costing an extra $3,110. Trim accents can elevate your total build cost by up to $3,700.
With our China Blue configurator build, we found ourselves staring at a final price of $235,430 when fully loaded. While that price is not far from what European buyers shell out before options, it defines the trade-up for luxury—especially when considering more economical German alternatives.
The Performance Comparison: S63 vs. BMW 7 Series
Now, let's pit the Mercedes-AMG S63 E Performance against the competition, particularly the BMW 7 Series. On BMW's USA build site, the priciest performance-oriented model is the electric i7 M70, starting at $168,500, excluding a $995 destination charge. Options can escalate quickly, notably paint finishes that can cost as much as $5,000. Strikingly, while you might save some money on the base price of the 7 Series, it only offers a maximum of 650 hp—dramatically less than the S63's powerhouse performance.
While the 7 Series offers lavish features like a massive theater screen—unrivaled in the luxury sedan market—the S63 excels in terms of horsepower and performance. Whether one can justify the price difference is very much a matter of personal preference. For a pure luxury experience coupled with exhilarating performance, the S63 holds its ground with pride.
Final Thoughts: A True Luxury Performance Sedan
The 2024 Mercedes-AMG S63 E Performance is positioned as an enticing choice in the luxury performance sedan market. Combining impressive horsepower, advanced hybrid technology, and a surprisingly manageable price for the segment, it sets itself apart from its competitors. Although its price tag may still be substantial, the features, performance, and prestige associated with this model create an undeniable allure for those seeking a taste of the extraordinary.
In conclusion, while the price may be intimidating, it's essential to weigh the performance credentials, luxurious options, and efficiency of the S63 E Performance. As we move into a new age of hybrid powertrains, vehicles like these will likely redefine our expectations of luxury and performance. Get ready to experience the blend of extravagant comfort and thrilling speed.